What You Need To Know About the Labels on Private Label Beauty Products
If you are in the process of setting up a new company for reselling private label beauty products, then you need to understand that there is a lot more to this concept than just tying up with a private label beauty products manufacturer, and setting up an affiliate website and marketing it. In order for your company to be successful and grow into something truly amazing, you will need to nurture and guide it with respect to your own growing knowledge of developing market trends. One trend that you will have to be careful about is the fact that the majority of consumers now are aware of basic details of any beauty products. As a result of this, you will find that most consumers look and analyze the label of a beauty product before purchasing it. Consequently, it is crucial that you give due attention to the label of the private label beauty products that you are planning to sell. The following are some variables that you must focus upon.
1. Listing sequence:
Your label has to contain a list of all the ingredients that it contains. However, just listing is not enough because the law mandates that they be organized in a particular manner. The order of inclusion is dependent on the quantity of ingredient used. Effectively, in simpler terms, this means that the ingredients must be listed in decreasing order of quantity. For example, owing to this requirement, many products tend to contain water as the first item on their labels.
2. Active ingredient:
Including this on the label is extremely crucial if you have a product that is claiming to get rid of a problem or make quantifiable changes. The active ingredient of a beauty product is that substance that is mainly responsible for dealing with the particular claim.
3. Realistic claims:
The main problem with the majority of private label beauty products' labels is that they tend to make promises that any common person can see is farfetched. This gets done under the guise of marketing but, instead of bringing in more sales, it can backfire by putting off potential customers. Resultantly, false claims such as 100 percent wrinkle removal or complete acne cure should be avoided.
4. Genuine information:
Sometimes, many private label beauty products tend to include things in labels that border on falsification. Since the end user is a lot smarter now, such practices should be strictly avoided as they can create a bad name for the product and the company both.
There are two ways through which you can get the labels made for your private label beauty products. The first is through the private label beauty products manufacturer itself while the second is from an independent designer. Of the two, getting it made from the private label beauty products manufacturer would be more beneficial because the design teams of these companies are highly skilled and experienced.